Freelance Copywriter Rates (2026)
Freelance copywriters typically charge $40–$120/hour — but the "right" rate is the one that actually pays your bills. Here's how to find yours.
What drives a copywriter's rate
Rates for copywriters span a wide band because conversion-focused copy (sales pages, email sequences, ads) earns far more than general blog writing. Two copywriters with the same job title can charge double one another based on specialization, portfolio, and the value they create for clients.
Common billable services
- Website & landing copy
- Email sequences
- Ad copy
- Sales pages
Calculate your exact rate. The typical range is a starting point — the Freelance Rate Calculator works backwards from your income goal, taxes, expenses, and billable hours to show the precise hourly rate you need to charge.
Hourly vs. per-project
Many copywriters charge per project or per word; direct-response specialists can command the highest rates. Whichever you choose, treat your calculated hourly rate as a floor: quote fixed-fee projects as estimated hours × your rate plus a buffer, and never take work that dips below it. To see what you truly earned on past jobs, run the Effective Hourly Rate Calculator.
Don't forget taxes
As a freelance copywriter you pay self-employment tax on top of income tax, so your headline rate has to be higher than an employee's equivalent wage. Budget with the Self-Employment Tax Calculator and our guide on how much to set aside for taxes.
Ranges are general 2026 US estimates and vary by experience, niche, and location. Not financial advice.
Frequently asked questions
How much do freelance copywriters charge per hour?
Freelance copywriters typically charge $40–$120 per hour in 2026, though it varies widely by experience, location, and specialty — conversion-focused copy (sales pages, email sequences, ads) earns far more than general blog writing. The right number for you depends on your income goal, expenses, and how many hours you can actually bill.
Should a freelance copywriter charge hourly or per project?
Many copywriters charge per project or per word; direct-response specialists can command the highest rates. Either way, know your minimum hourly rate first — it's the floor every quote should clear.
How do I set my rate as a freelance copywriter?
Work backwards from the take-home income you want, add your business expenses, gross it up for taxes, and divide by your realistic billable hours. The Freelance Rate Calculator does this in seconds.